Avidity

So I came up with the title...well, I've actually had it for awhile, but I wasn't sure about it. I finally decided to go with it cause I keep going back to it:

AVIDITY

I wanted the word to be something different and not an everyday word and I think this word is that. Plus it clearly describes the passion I want customers to have for this store. I also think that it's a sophisticated word, describing the type of women I want to shop there.

So now I can actually get to work!!! I can't wait to develop my store logo!!! :)